XVII - Females Play games ? .......

The video game industry is mainly built of men. There are very few women in the games industry and many of those that are in the industry take up the less vital roles or the ones that can be used in other fields such as marketing or HR management. A big factor to this is due to the industry being aimed at male gamers, it just isn’t very inviting to females.


That’s not to say that women are not considered when making games, it’s just that they are aimed primarily at the male gamer. Typically when you think of female games you think of puzzle games and social games, but over the past few years as online social gathering has become so immensely popular, this dividing line between female and male games has become a lot thinner and it’s becoming common fact that genders play both game types.

A lot of people would say so what; they play the games but don’t want to make them? Seems fair enough to me. But the problem is the target audience; it is a lot easier for woman to make a game aimed at other women than it is for a man, simple because they can get into the mind-set of a woman easier than any man can – at least without some form of psychology degree and many many years of studying women.

Over the past few years the amount of female gamers, the amount of time playing and the types of games they play has been increasing and signs indicate that this pattern will continue, then it makes sense that we will see more female game designers come into play and this could well mean that more and more games will be aimed with a majority of female gamers as the TA.